Forest Baskett Professor of Computer Science and Director of the Brown Institute for Media Innovation at Stanford University.
The advantages of MLM marketing can be considered that: direct sales of goods allow you to save on retail space and advertising;
selling a product based on its exclusivity and mlm tips demonstration of the best qualities is often more effective than selling through a network of stores with a wide range;
companies nurture a whole cohort of loyal customers who prefer to buy exclusively from people they know;
the increase in sales volumes is stimulated by commission payments to distributors.
Network companies, like the entire MLM industry, are much more resistant to economic crises than linear businesses.
Lecturer in the Stanford Journalism Program and former data journalist at The Associated Press and Washington Post.